This book will surprise you.
Tony Hsieh will surprise you.
Lots of people talked about this book and to be honest, their giddiness was a real turn-off. Ignoring being turned off, I purchased the eBook version and had it stored on my Kindle as an “on-deck” book. (I keep an on-deck set of books so I never have an excuse to quit reading).
Most people gush on about how this book is a great guide to run your business. They talk about how people should just follow the books ideas. And all that might be true.
But if just following the checklist is what people get out of this book, then I think they missed the point.
I don't know Tony Hsieh. Maybe he portrays a different image than the real “Tony” most people run into.
Lets assume though that this book is transparent and authentic. Why not? Why would you have to be a cynic? Things can be taken at face value, right?
This Tony guy really is impressive. First, he paints a total picture that he is a slacker – but he does graduate from Harvard. So he isn't REALLY a slacker – he most likely just has a heavy dose of humility. Also, I think he has a little bit of Sinatra “my way” in him. I'm just guessing though.
One of the neatest things about Tony Hsieh is that he is happy to try things. In his case, his things eventually work out.
Another cool thing is that even though he was middle class, then poor, then rich, then poor, and now rich again – he is not really about money.
Overall – Tony Hsieh, as presented in this book – by Tony – is a super cool dude.
You'll love his writing style – very basic, down to earth and matter of fact.
His stories about how he got from college graduate to the Amazon buy-out of Zappos – are amazing.
And yes, he has some awesome ideas that tend to turn businesses preconceived ideas about what things cost and where the best place to spend money completely on their heads.
I found this a completely enjoyable an amazing read. I would call it a Fitty Find.